Pick of the week: NatWest "We already thought about that" by M&C Saatchi

Omar Oakes is surprised by NatWest's film about a man who does not need to worry about getting home despite not having his bank card.

It draws you in with a simple narrative and goes in for the kill with an effective reveal.

The ad was written by Wayne Robinson, art directed by Matt Collier and directed by Jeff Labbe through Academy.

Brand: NatWest
Title: We already thought about that
Agency: M&C Saatchi
Client: David Wheldon, chief marketing officer, RBS Group

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).