Anne Cassidy finds it hard to resist Old Spice’s new campaign for its Wild Collection of fragrances: "This is equal parts silly and entertaining. A panicky poker player realises he is seriously outmatched by his Old Spice-wearing opponent in both the lady-friend and the hawk department."
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Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.