Pick of the week: Paddy Power, CP&B London, Lucky Generals

Pick of the week: Paddy Power, CP&B London, Lucky Generals

Maisie McCabe is hearing Paddy Power’s anti-homophobia campaign in association with Stonewall: "Paddy Power, with its irreverent humour, has never struck me as a campaigning brand, so I love its new ‘right behind gay footballers’ push even more. It is a simple way to tackle a serious issue."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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