Pick of the week: Paddy Power, Lucky Generals

Pick of the week: Paddy Power, Lucky Generals

Maisie McCabe enjoyed Paddy Power’s latest stunt, which fooled people into thinking it had laid waste to the Amazon rainforest: "The bookie has shown how a well-planned stunt can dominate the news and social media, while also getting across a socially responsible message." It was retouched by Smoke & Mirrors.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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