Pick of the week: Paddy Power, Lucky Generals

Maisie McCabe enjoyed Paddy Power’s latest stunt, which fooled people into thinking it had laid waste to the Amazon rainforest: "The bookie has shown how a well-planned stunt can dominate the news and social media, while also getting across a socially responsible message." It was retouched by Smoke & Mirrors.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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