Pick of the week: Popchips, Lucky Generals

Popchips' new ad campaign, the first created by Lucky Generals since the agency won the account last year, is this week's pick.

Brand: Popchips
Title: Be a bit good
Agency: Lucky Generals

Brittaney Kiefer approves of Popchips’ healthy-ish message: "January is inundated with ‘new year, new you’ marketing, so it’s refreshing to see Popchips make fun of guilt-ridden New Year’s resolutions. It has Lucky Generals’ signature playfulness, as seen in its campaigns for Pot Noodle and Paddy Power."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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