Pick of the week: Popchips, Lucky Generals

Popchips' new ad campaign, the first created by Lucky Generals since the agency won the account last year, is this week's pick.

Pick of the week: Popchips, Lucky Generals

Brand: Popchips
Title: Be a bit good
Agency: Lucky Generals

Brittaney Kiefer approves of Popchips’ healthy-ish message: "January is inundated with ‘new year, new you’ marketing, so it’s refreshing to see Popchips make fun of guilt-ridden New Year’s resolutions. It has Lucky Generals’ signature playfulness, as seen in its campaigns for Pot Noodle and Paddy Power."

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