Pick of the week: Remember A Charity, Atomic London

James Swift enjoyed Remember A Charity’s online and cinema spot: "It’s an idea that’s been done in various different ways over the years but rarely so well. Director Ben Liam Jones, who was working through Mustard, has a gift for making familiar concepts feel fresh." The ad was created by Samantha Laub and Tim Kitell.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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