Pick of the week: Rollasole, Chapter

Louise Ridley has a spring in her step after spotting this print campaign for the shoe brand Rollasole: "Pairing lovely illustration with quirky photos of disembodied legs makes these ads playful and mischievous.

"Much as I imagine I would feel when liberated from the burning pain of high heels by some of Rollasole’s flat shoes, which fold up into your bag."

The work was created by Paul Ray and Richard Newell.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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