Pick of the week: Rollasole, Chapter

Louise Ridley has a spring in her step after spotting this print campaign for the shoe brand Rollasole: "Pairing lovely illustration with quirky photos of disembodied legs makes these ads playful and mischievous.

"Much as I imagine I would feel when liberated from the burning pain of high heels by some of Rollasole’s flat shoes, which fold up into your bag."

The work was created by Paul Ray and Richard Newell.


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