Pick of the week: Royal London, VCCP

James Swift likes Royal London’s debut effort: "I’m not totally sold on the strategy, but the execution makes up for any doubts. VCCP has once again made a funny, quotable ad for the driest of clients." It was written by Chris Birch, art directed by Jonny Parker and directed by Nathan Price through Park Pictures.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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