Pick of the Week - Saatchi & Saatchi, Toyota GT86

Be the first to comment
Toyota GT86, 'real deal' ad by Saatchi and Saatchi
Toyota GT86, 'real deal' ad by Saatchi and Saatchi

Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86:

"In a market full of dull car advertising, this spot stands out a mile as it creates a world of its own while showcasing the new model. Kudos to the agency and production chaps for recreating the Grand Theft Auto-style animation so well, as the impact of the spot is so dependent on delivering this." The ad was written by Rob Potts, art directed by Andy Jex and directed by Adam Berg through Stink. Animation was by Digital Domain.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published