"In a market full of dull car advertising, this spot stands out a mile as it creates a world of its own while showcasing the new model. Kudos to the agency and production chaps for recreating the Grand Theft Auto-style animation so well, as the impact of the spot is so dependent on delivering this." The ad was written by Rob Potts, art directed by Andy Jex and directed by Adam Berg through Stink. Animation was by Digital Domain.
Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86: