Pick of the week: Sainsbury's, AMV BBDO

Sainsbury's Christmas ad starring Mog the cat is this week's pick.

Brand: Sainsbury’s
Title: Mog’s Christmas Calamity
Agency: Abbott Mead Vickers BBDO

James Swift is charmed by Sainsbury’s new ad: "Perhaps sensing viewers wouldn’t want to spend every ad break until Christmas crying into their Bombay mix, the agency has delivered a glorious piece of family entertainment." It was created by Alex Grieve and Adrian Rossi, and directed by James Rouse through Outsider.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published