Pick of week: Samsung, CHI & Partners

Jeremy Lee is impressed by Samsung’s latest TV spot: "I love an epic TV ad and this one is big. Its size is not an extravagance, however, and artfully displays the cleverness of Samsung smart TVs." It was written by Neil Clarke, art directed by Jay Phillips and directed by Romain Gavras through Somesuch & Co.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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