Pick of the week: Secret Escapes "I shouldn't even be here" by Droga5 London

Brittaney Kiefer thinks Secret Escapes' campaign is a cut above other summer holiday ads.

I love the twisted humour in these three films about vacationers who have defied death to get to their luxury holidays. The melodramatic monologues pay off with great comic delivery and timing. Strong performances and a cleverly written script make these spots stand out too – I wanted to watch them again.

The campaign was written by Ed Redgrave, art directed by Dave Wigglesworth, and directed by Tim Godsall through Anonymous Content X Somesuch. 

Brand: Secret Escapes
Title: I shouldn't even be here
Agency: Droga5 London
Client: Alex Saint, chief executive

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