Pick of the week: Skoda, AIS London

Colin Stout was mesmerised by The Skoda Attention Test on Facebook: "I love this ad for Skoda Fabia. It really holds your attention – there’s so much more going on than you first think." It was written by Ian Cochran, art directed by Jay Packham and directed by Luke Bellis through MindsEye.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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