Sara Kimberley loves the new Sony Bravia spot: "This deserves a place among the best Sony ads. The cinematography is stunning, with a great version of Diamonds." It was written by Frances Leach, art directed by Christopher Bowsher and directed by Leila & Damien De Blinkk through Wanda Productions.
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"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.