James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person – or, rather, first-hawk – narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." The spot was directed by James W Griffiths through Indy8.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.