James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person – or, rather, first-hawk – narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." The spot was directed by James W Griffiths through Indy8.
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The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.