Pick of the week: Stella Artois, Mother

James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person – or, rather, first-hawk – narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." The spot was directed by James W Griffiths through Indy8.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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