James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person – or, rather, first-hawk – narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." The spot was directed by James W Griffiths through Indy8.
Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London
UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire
Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater)
Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.