Pick of the week: Stella Artois "Never heard of it" by Mother

Simon Gwynn likes the idea that even the greatest of institutions have to start somewhere.

There’s something delightfully British in the mild dismissiveness with which the Victorians in this ad treat Wimbledon’s first ticket salesman. Most importantly, it comes with an earworm of a line we’ll no doubt be hearing in pubs across the land: "Never heard of it!"

Brand: Stella Artois
Title: Never heard of it
Agency: Mother