Pick of the week: Subway "Favourites" by McCann London

Omar Oakes found Subway's new ad tasty and surprising yet familiar - just as a good sandwich should be.

There is something irresistibly charming about seeing this everyman character internally struggling to choose a filling – almost to the point of neurosis – as he tries to hide his indecisiveness. Great voiceover work is a big plus too.

Brand: Subway
Title: Favourites
Agency: McCann London
Client: Manaaz Akhtar, regional marketing director, Europe

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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