James Swift thinks TalkTalk’s new ad hits all the right notes: "TalkTalk gets extra points for using Starship’s Nothing’s Gonna Stop Us Now, but this was already a thoroughly charming tale and the animation is a joy to behold." It was created by Neil Clarke and Jay Philips, and directed by Si & Ad through Academy.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.