Pick of the week: TalkTalk, CHI & Partners

James Swift thinks TalkTalk’s new ad hits all the right notes: "TalkTalk gets extra points for using Starship’s Nothing’s Gonna Stop Us Now, but this was already a thoroughly charming tale and the animation is a joy to behold." It was created by Neil Clarke and Jay Philips, and directed by Si & Ad through Academy.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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