Pick of the week: Uncle Ben's, AMV BBDO

Kate Magee thinks Uncle Ben’s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don’t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and Steve Stretton, and directed by Chris Faith through Fat Lemon.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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