Pick of the week: Uniqlo, Faster Horses

Uniqlo's ad by the new agency Faster Horses is our favourite spot of the week.

Brand: Uniqlo
Title: This way to utopia
Agency: Faster Horses

Gurjit Degun enjoyed Uniqlo’s ad by the new agency Faster Horses: "It showcases parts of London that people don’t ever think about. The music and choreography add to the diversity of the locations." It was created by Sam Walker, who also directed it, and Joe De Souza. The production company was Riff Raff.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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