Pick of the week: Unison "15 minute care makeover" by Don't Panic

Simon Gwynn found this game-show spoof as brutally funny as it is effective.

Claire Sweeney doesn’t miss a beat in recreating her mid-noughties role as host of ITV’s 60 Minute Makeover. Few will miss the film’s point about the pressure facing care workers.

It was created by Alistair Griggs and directed by A Very Successful Business through Bootleg Films.

Brand: Unison
Title: 15 minute care makeover
Agency: Don’t Panic
Client: Lisa McGuinness, campaigns and design team leader

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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