Pick of the week: Virgin Active, Karmarama

Louise Ridley is motivated by Virgin Active’s ad: "Finally, a gym ad without beefed-up bodies or sad-looking fat people. Exercise should feel like riding through the desert in your underpants: barmy but liberating." It was created by Sam Walker and Joe de Souza, and directed by Walker through Kream.

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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