Pick of the week: Virgin Active, Karmarama

Louise Ridley is motivated by Virgin Active’s ad: "Finally, a gym ad without beefed-up bodies or sad-looking fat people. Exercise should feel like riding through the desert in your underpants: barmy but liberating." It was created by Sam Walker and Joe de Souza, and directed by Walker through Kream.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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