Pick of the week: Virgin Media, BBH

Maisie McCabe is a fan of the new Virgin Media spot: "I’m always impressed by Peter Crouch’s ability to laugh at himself. It is good to see pampered Premier League stars not taking themselves too seriously." The ad was created by Gary Arnold and Neil Ritchie, and directed by James Griffiths through Moxie Pictures.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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