Pick of the Week - Volkswagen, Golf Cabriolet

Ian Darby thinks the new Volkswagen Golf Cabriolet work from DDB UK is top gear.

"This seems the perfect summer spot - matching the Kinks track Days with footage of a childhood spent riding dodgem and toy cars couldn't fail to charm. The message, which blends the nostalgia of 'remember when' with an image of the new VW Cabriolet, works well and makes the car look fun." The ad was written by Mike Crowe, art directed by Rob Messeter, and directed by Benito Montorio through Blink Productions.