PICK OF THE WEEK: Volkswagen Sharan

Caroline Marshall chooses BMP DDB’s poster for the Volkswagen Sharan which is designed to demonstrate the heritage of VW in the family vehicle market: ’Sure, it’s corny, this comparison of the original (and best?) VW camper van with its new little sister, but anyone who has ever had an unforgettable experience in a VW camper van (and that includes me and several other Campaign staff) will smile in recognition and remember to take a second look at the unfortunately named Sharan. Trevor Beattie once wrote ’only a great idea simply executed shouts loudly enough in posters’ - even rival car clients would have to agree that this one positively yodels.’ Copywriter Mike Boles, art director Jerry Hollens, model-maker Gavin Lindsey.

Caroline Marshall chooses BMP DDB’s poster for the Volkswagen

Sharan which is designed to demonstrate the heritage of VW in the family

vehicle market: ’Sure, it’s corny, this comparison of the original (and

best?) VW camper van with its new little sister, but anyone who has ever

had an unforgettable experience in a VW camper van (and that includes me

and several other Campaign staff) will smile in recognition and remember

to take a second look at the unfortunately named Sharan. Trevor Beattie

once wrote ’only a great idea simply executed shouts loudly enough in

posters’ - even rival car clients would have to agree that this one

positively yodels.’ Copywriter Mike Boles, art director Jerry Hollens,

model-maker Gavin Lindsey.



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