Pick of the week: Volkswagen "The button" by Adam & Eve/DDB

You won't get more entertainment value in 60 seconds than VW's latest cinema pastiche, Simon Gwynn says.

Any one of the cackling villains would be worth a short film on their own. The idea sells the benefits of the hybrid engine memorably.

It was written by Darren Beresford, art directed by Rick Gayton and directed by Gary Freedman through Independent Films. 

Brand: Volkswagen
Title: The button
Agency: Adam & Eve/DDB
Client: Glyn Butterworth, UK communications manager

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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