Pick of the week: Whiskas, Abbott Mead Vickers BBDO

James Swift thinks Whiskas' ad is a winner.

Brand: Whiskas
Title: Kitten college
Agency: Abbott Mead Vickers BBDO

"Partnering with CollegeHumor was a smart move, resulting in lots of nice touches that put this work streets ahead of most content films", he says. It was written by Rob Messeter, art directed by Mike Crowe and directed by Matt Leow and Simon Friedberg through CollegeHumor.


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YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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