Pick of the week: Whiskas, Abbott Mead Vickers BBDO

James Swift thinks Whiskas' ad is a winner.

Brand: Whiskas
Title: Kitten college
Agency: Abbott Mead Vickers BBDO

"Partnering with CollegeHumor was a smart move, resulting in lots of nice touches that put this work streets ahead of most content films", he says. It was written by Rob Messeter, art directed by Mike Crowe and directed by Matt Leow and Simon Friedberg through CollegeHumor.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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