Pick of the week: Whiskas

Jeremy Lee is impressed by the new work for Whiskas: "I don’t like cats, but I do like Abbott Mead Vickers BBDO’s debut spot for Whiskas. It’s a real change from the usual ‘my cat’s my best friend and I’m not lonely’ rubbish in the genre." It was created by Paul Brazier and directed by Chris Palmer through Gorgeous.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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