Jeremy Lee is impressed by the new work for Whiskas: "I don’t like cats, but I do like Abbott Mead Vickers BBDO’s debut spot for Whiskas. It’s a real change from the usual ‘my cat’s my best friend and I’m not lonely’ rubbish in the genre." It was created by Paul Brazier and directed by Chris Palmer through Gorgeous.
Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater)
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Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.