Pick of the Week - Wieden & Kennedy Portland/Procter & Gamble

Whether you are bothered about the London Olympics or not, you can't help but be moved by Procter & Gamble's "best job" ad by Wieden & Kennedy Portland, Sara Kimberley thinks:

P&G ad by Wieden & Kennedy Portland
P&G ad by Wieden & Kennedy Portland

"The ad manages to be sentimental without being cheesy, and cleverly gives P&G a human side. I nearly shed a tear until the word 'mom' popped up, and then I was reminded I was watching an ad." It was created by Danielle Flagg and Karl Lieberman, and directed by Alejandro Gonzalez Inarritu through Anonymous Content.