PICK OF THE WEEK

Stefano Hatfield chooses the new Reader’s Digest prize-draw spot from Bates Dorland: ’The barmiest ad over Christmas featured a shade-wearing wastepaper bin (sic). The message: with pounds 250,000 cash prize offers, don’t bin your junk mail.’ Creatives Lee Goulding and Chips Hardy, director Mark Denton, production company Brian Byfield Films.

Stefano Hatfield chooses the new Reader’s Digest prize-draw spot

from Bates Dorland: ’The barmiest ad over Christmas featured a

shade-wearing wastepaper bin (sic). The message: with pounds 250,000

cash prize offers, don’t bin your junk mail.’ Creatives Lee Goulding and

Chips Hardy, director Mark Denton, production company Brian Byfield

Films.



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