PICK OF THE WEEK

Emma Hall chooses Leo Burnett’s latest spot for Campaign’s advertiser of the year, McDonald’s: ’As someone who is still liable to behave like a sulky teenage girl, I was particularly touched by a brother’s kind response to his hormonal sister.

Emma Hall chooses Leo Burnett’s latest spot for Campaign’s

advertiser of the year, McDonald’s: ’As someone who is still liable to

behave like a sulky teenage girl, I was particularly touched by a

brother’s kind response to his hormonal sister.



And I love the way the dad slaps the boy’s legs off the coffee table at

the end.’ Written and art directed by Mark Thompson and Paul Taylor,

directed by Kirk Jones through Tomboy.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).