PICK OF THE WEEK

Mairi Clark chooses Lowe Howard-Spink’s idents for Vauxhall’s World Cup sponsorship: ’Not only do these make me laugh but the product gets a mention in a way that sticks in your mind. Topicality is maximised by the use of new footage from this year’s finals.’ Written by Jez Willy and art directed by Alan Davis.

Mairi Clark chooses Lowe Howard-Spink’s idents for Vauxhall’s World

Cup sponsorship: ’Not only do these make me laugh but the product gets a

mention in a way that sticks in your mind. Topicality is maximised by

the use of new footage from this year’s finals.’ Written by Jez Willy

and art directed by Alan Davis.



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