PICK OF THE WEEK

John Owen chooses Ogilvy & Mather’s launch press ads for Lucozade Solstis. ’Maybe I’m a bit thick, but I didn’t get this at first. Ads that make you participate in them in order to understand them are a wonderful branding device, particularly when the reward is a clever little gag that makes you smile. Why don’t more press ads do this?’ Written by Simon Veksner, art directed by Nick Allsop with photography by Dean Chalkley through Seven.

John Owen chooses Ogilvy & Mather’s launch press ads for Lucozade

Solstis. ’Maybe I’m a bit thick, but I didn’t get this at first. Ads

that make you participate in them in order to understand them are a

wonderful branding device, particularly when the reward is a clever

little gag that makes you smile. Why don’t more press ads do this?’

Written by Simon Veksner, art directed by Nick Allsop with photography

by Dean Chalkley through Seven.