Caroline Marshall picks the Microsoft-sponsored NSPCC advertising
campaign from Saatchi & Saatchi: ’Every agency wants to raise its
profile by being associated with good works, but few do it as well as
this. Its power comes from a twist on the familiar and the comforting
but not, for once, from images of horror.’ Written by Kes Gray, art
directed by Dennis Willison and directed by Malcolm Venville through
Malcolm Venville Productions.