Pick of the Week

John Owen chooses Lowe Howard-Spink’s TV ad for Dollond and Aitchison, starring Burt Reynolds: ’There’s been a lot of debate about whether using celebrities in ads is inspired or a cop-out. As this little beauty proves, it all depends on the idea, and Burt’s self-parody does it full justice. The ad of the year so far.’ Copywriter Ben Priest, art director Brian Campbell, directed by David Garfath through the Paul Weiland Film Company.

John Owen chooses Lowe Howard-Spink’s TV ad for Dollond and

Aitchison, starring Burt Reynolds: ’There’s been a lot of debate about

whether using celebrities in ads is inspired or a cop-out. As this

little beauty proves, it all depends on the idea, and Burt’s self-parody

does it full justice. The ad of the year so far.’ Copywriter Ben Priest,

art director Brian Campbell, directed by David Garfath through the Paul

Weiland Film Company.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).