Now picks up Freesat advertising business

Freesat, the satellite TV service, has appointed Now to handle its ad account.

Freesat: appointed Now
Freesat: appointed Now

The shop won the business after a pitch that involved agencies including the incumbent, VCCP.

Now will develop a campaign to promote Freesat’s offer in a market that has become increasingly competitive due to the launch of YouView and Freeview’s significant marketing spend.

Freesat, a joint venture between ITV and the BBC, spends £2 million on media a year, according to Nielsen.

Last year, it launched the Freetime box, which offers new on-demand programming and archive features.

Paul Gilshan, Freesat’s marketing director, said: "It has been an exciting process, with some great ideas brought to the table. Now’s energy and creativity impressed us."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More