Now picks up Freesat advertising business

Freesat, the satellite TV service, has appointed Now to handle its ad account.

Freesat: appointed Now
Freesat: appointed Now

The shop won the business after a pitch that involved agencies including the incumbent, VCCP.

Now will develop a campaign to promote Freesat’s offer in a market that has become increasingly competitive due to the launch of YouView and Freeview’s significant marketing spend.

Freesat, a joint venture between ITV and the BBC, spends £2 million on media a year, according to Nielsen.

Last year, it launched the Freetime box, which offers new on-demand programming and archive features.

Paul Gilshan, Freesat’s marketing director, said: "It has been an exciting process, with some great ideas brought to the table. Now’s energy and creativity impressed us."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published