Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up

Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a fun summer pop-up on Regent Street.

Regent Street Association's 'Summer streets'
Regent Street Association's 'Summer streets'

This isn’t your average airline safety video 

I can’t stop laughing at the new British Airways safety film and can’t wait to get on a BA flight to see the reaction from other passengers. Who said safety films had to be so boring? The actors in this are brilliant; I want to watch it over again. Thank you BBH, what a way to raise the game. Ogilvy & Mather has a lot to live up to. 

The film was created by Paul Silburn, AK Parker and George Brettell, and directed by Becky Martin through 2am Films. 

Title: Safety video
Brand: British Airways
Agency: Bartle Bogle Hegarty

A pop-up that changed my weekend plans

I thoroughly enjoyed the buzz on Regent Street on a Sunday afternoon. Closing off the street to traffic for a number of fun pop-ups is a great way to spend a weekend and create a community feel for people of all ages. Who would have thought jumping into a ball pit, playing Connect 4 or taking part in a high intensity work out in the middle of a major road wouldn’t get you run over. 

Title: Summer streets
Brand: Regent Street Association
Agency: Media Circus

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).