The event, which was held at One Marylebone, central London, saw 20 gongs given out to best-in-class work powering successful brands.
Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky Media.
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Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.