Piers Morgan strips off for new Burger King ad

LONDON - The Britain's Got Talent judge Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King's new range of "flame grill" scented perfume.

Burger King Ad
Burger King Ad

Created by the ad agency Crispin Porter & Bogusky, the press ad features Morgan lying down naked in front of a fire, with a gold Burger King medallion around his neck and a small red cloth to hide his modesty.

A strapline reads: "The scent of seduction, with a hint of flame-grilled meat."

The new fragrance, called Flame, is being launched today in Selfridges at a price of £4.99, and is aimed at men who are looking for a more manly smell.

Sarah Power, the marketing director of Burger King UK & Ireland, said: "Customers love the taste of our world-famous flame-grilled beef, so we've bottled a hint of it to help people enjoy its unique power as a scent of seduction."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).