Piers Morgan wants to 'Make America Great Again' in Paddy Power ad

Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US.

The spot features the unloved TV presenter declare his love for all things Uncle Sam after the UK's decision to leave the European Union.

"I voted Remain this summer, but 17 million of you inexplicably didn't. Now we're supposed to pretend that never happened and we're one big happy, European family again at the Ryder Cup?" he asks. "Why sweat the European nightmare when you can live the American dream?" 

Morgan goes on to claim America loves him, despite his CNN show being axed in 2014, and also declares his support for presidential candidate Donald Trump.

The Ryder Cup kicks off on Friday, with the bookie hoping Morgan's stance will "give punters another reason to support Europe".

A spokesman for Paddy Power said: "If the annoying, over-the-top cries of 'get in the hole' from our friends across the pond wasn't a good enough reason to support Europe, we thought exposing Morgan as Team USA's biggest fan would be the perfect deterrent and help drum up more support for Team Europe."

The spot was written and directed by James Kibbey through Black Shark Media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More