Pimm's 'Porridge', Mother

The Pimm's campaign starring Alexander Armstrong as a nice-but-dim, Pimm's-obsessed man is becoming as much a part of the summer as the drink itself. The latest outing from Mother, 'porridge', sees our intrepid hero organising a barbeque in a prison yard, typically oblivious to the real situation, eventually pleading to be let back in after guards discover what he is doing.