Pinder exits O&M due to ’internal’ problems

Richard Pinder, the managing director of Ogilvy & Mather, has left the Ogilvy Group with the mutual consent of the company’s group chairman, Paul Simons.

Richard Pinder, the managing director of Ogilvy & Mather, has left

the Ogilvy Group with the mutual consent of the company’s group

chairman, Paul Simons.



Pinder had been lined up to run OgilvyInteractive in partnership with

the agency’s creative director, Marcus Vinton, (Campaign, 10 December)

but the plan was abandoned recently.



OgilvyInteractive will continue to be run by its existing managing

director, Tim Carrigan.



It is understood that the premature disclosure of the plans to move the

pair to OgilvyInteractive led to numerous problems both internally and

with clients.



The internal problems are understood to have stemmed in part from the

OgilvyOne management, which resented the appointment of Pinder and

Vinton as heads of the interactive division, in which it has substantial

interests.



Pinder and Simons are known to have had a fraught relationship over the

past few months, and one industry observer has described the pair as

’chalk and cheese’.



Simons, who took the helm at Ogilvy last May, is not seeking a

replacement for Pinder. He has instituted a broader management structure

with the establishment of an executive board, which includes the

executive creative director, Steve Dunn, and the planning director, Beth

Barry, among its members. The executive board reports directly to

Simons.



Vinton will remain at O&M. The revelation that he was moving to

OgilvyInteractive is known to have alarmed some clients. However, Simons

asserts that Vinton will remain an integral part of the future of O&M

and that he will play an important role in the ’unfolding of Ogilvy’s

interactive offering’.



Pinder refused to comment on his plans. However, he confirmed: ’I am

leaving the company by mutual agreement following a reorganisation of

the structure of Ogilvy.’



Pinder has been at O&M since 1997 and has forged close relationships

with the agency’s Unilever, Nestle and Open clients.



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