Pineapple hands RMG Connect its digital marketing account

LONDON - RMG Connect has picked up the digital marketing account for Pineapple Dance Studios.

Dave Woods...creative director at RMG Connect
Dave Woods...creative director at RMG Connect

The agency was awarded the account without a pitch, and will be responsible with completely overhauling Pineapple's online presence, with an aim to increasing brand awareness and improving the user experience.

Based in Covent Garden, Pineapple is one of the world's most famous dance studios. The brand also has its own clothing brand, which is available in fashion retailers across the UK.

Currently, Pineapple's clothing and dance range are hosted through two separate sites, and RMG will be charged with integrating the two offerings, with a new site to be launched in September.

Dave Woods, the creative director at RMG Connect, said: "Pineapple is well known for its trendy vibe and is a great brand to work on.

"This brief gives us the chance yet again to showcase how we can combine creativity with intelligent and effective web building techniques."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published