Pinterest "What if" by Pinterest

Pinterest's second TV campaign will consist of at least 10 different spots, tailored to fit specific Channel 4 programmes including The Great British Bake Off, Grand Designs and Gogglebox.

Each ad is built around a "what if" moment and demonstrates the inspiration to try something new that the brand aims to offer. This UK campaign continues a US campaign that launched earlier this year and will run for the next 12 months.

Credits

Head of marketing
UK marketing lead
US brand manager
Head of creative
Creative lead, writing
Creative lead, video
Design lead/drand designer
Photography lead/brand designer
Brand producer
Creative consultant
Video production

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