Pipex seeks agency for first advertising

Pipex, the internet service provider, has called a pitch for its £3 million creative account. The company has asked agencies to develop ideas for its first ad campaign.

Pipex is the UK's fifth-biggest internet service provider, with more than 420,000 business and home users. It does not currently have an advertising agency.

The pitch comes as internet service providers begin to offer more aggressive pricing and packages. Broadband is growing faster than ever, and nearly 60 per cent of the UK is connected to the internet via broadband, according to the Office for National Statistics.

Pipex announced last September that it will offer users 24 megabyte broadband as part of its investment in local loop unbundling. More recently, Carphone Warehouse announced it will offer free broadband access as part of its Talk Talk service. It is investing £60 million to install its own broadband kit in about 1,000 BT exchanges.

Pipex was unavailable to comment.

All About, page 10.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).