Pitch update: Aldi, Freeview, EasyCar, Kingsmill, Premier League, Savills

Five agencies are shortlisted for the Aldi account, while Freeview has parted ways with incumbent Leo Burnett.

Aldi: Havas Worldwide London, J Walter Thompson, Mother, Saatchi & Saatchi and McCann Manchester are competing
Aldi: Havas Worldwide London, J Walter Thompson, Mother, Saatchi & Saatchi and McCann Manchester are competing

Aldi has shortlisted five agencies to compete for its creative account: Havas Worldwide London, J Walter Thompson London, Mother, Saatchi & Saatchi and the incumbent, McCann Manchester. The supermarket is running the review through ISBA, with final pitches scheduled for the middle of March. McCann Manchester has handled Aldi’s advertising account since 2005.

Freeview has kicked off a creative review, which is being handled by AAR. The move ends the company’s five-year relationship with Leo Burnett London, which is not repitching for the business.

Guy North, the managing director at Freeview, said: "We have had an excellent relationship with Leo Burnett over the past five years and thoroughly enjoyed working with the team. They’ve produced award-winning creative work for Freeview and contributed greatly to our success."

Freeview: the incumbent, Leo Burnett London, will not repitch for the free-to-air TV platform’s creative account

EasyCar.com is reviewing its creative account in addition to easyCar Club, as reported in Campaign last week. Droga5 London and J Walter Thompson London are pitching for the business.

Kingsmill, the bread brand owned by Allied Bakeries, has begun talks with agencies as it reviews its advertising requirements. Allied Bakeries initially sent RFIs to shops at the end of 2015 but did not disclose which brand they would be working on. Chemistry meetings took place two weeks ago.

The Premier League has heard final pitches and is understood to be appointing its first creative agency by the end of this week. Adam & Eve/DDB and Rainey Kelly Campbell Roalfe/Y&R have made it through to the final stage.

Savills will brief agencies about its digital account during the middle of March. MullenLowe Profero, Th_nk and an undisclosed shop are in the running. The winning agency will be tasked with developing Savills’ digital strategy and platform. Oystercatchers is handling the pitch.


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